New / Unworn Rolex Datejust ref. 278273 (2026), white dial on an Oyster bracelet, complete with box and papers.
This exact watch has sold. We can source the same reference (278273) from our dealer network — usually within a few days.
FIND A SIMILAR WATCH ASK ON WHATSAPPMake a date of a day This Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features a white dial and an Oyster bracelet. Fluted bezel - A Rolex signature. The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31. White dial - Limitless freedom. Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques. Yellow Rolesor - A meeting of two metals. Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster Perpetual collection. The Oyster bracelet - Alchemy of form and function. The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.
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Delivered fully insured, or prepared for local pickup by appointment.
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