USED ROLEX WATCHES
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Rolex Datejust 278273

White dial
$17,450
2026 · New / Unworn · Box & Papers

New / Unworn Rolex Datejust ref. 278273 (2026), white dial on an Oyster bracelet, complete with box and papers. Independently authenticated before delivery, insured shipping or pickup by appointment.

Verified DealersSourced from a trusted partner network
Authentication CenterIndependently inspected before delivery
Insured DeliveryFedEx overnight, signature required

Specifications

Reference
278273
Dial
White
Bezel
Fluted bezel
Bracelet
Oyster
Case Material
Yellow Rolesor - combination of Oystersteel and yellow gold
Case Size
31.0 mm
Movement
Calibre 2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Water Resistance
Waterproof to 100 metres / 330 feet
Year
2026
Condition
New / Unworn
Set
Box & Papers
Warranty
1 Year Store Warranty

About the Datejust 278273

Make a date of a day This Oyster Perpetual Datejust 31 in Oystersteel and yellow gold features a white dial and an Oyster bracelet.. Fluted bezel - A Rolex signature -The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.. White dial - Limitless freedom -Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.. Yellow Rolesor - A meeting of two metals -Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster Perpetual collection.. The Oyster bracelet - Alchemy of form and function -The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.

How It Works

1

Availability confirmed with the dealer.

2

Sent to our authentication center for independent inspection.

3

Delivered fully insured, or prepared for local pickup by appointment.

Frequently Asked Questions

Is this Rolex authentic?

Every watch is independently inspected and authenticated at our authentication center before delivery, and it is backed by our own warranty.

How fast is shipping?

Fully insured overnight shipping with signature required, or collect in person by appointment at our New York, Los Angeles or Miami locations.

Is a warranty included?

Yes — a 1-year store warranty on the movement is included with every watch we sell.

What is the return policy?

Returns follow our published return policy; an approved return is inspected at the authentication center before any refund is issued.

How do I pay?

Message us on WhatsApp or call, and once availability is confirmed we send secure payment instructions. No payment is ever taken through the website.

Questions about this Datejust?

Our team confirms availability and answers anything before you buy — no obligation.